Sunday, 16 November 2014

Music Magazine Research- Kerrang Front Cover Analysis


Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper.
The latest issue of Kerrang magazine is published on a weekly basis. Issue 1533 features “the extraordinary journey of Laura Jane Grace” who has been awarded the Kerrang Woman of the Year. Laura Jane Grace (born Thomas James Gabel, November 8, 1980) is an American musician best known as the founder, lead singer, songwriter and guitarist of the punk rock band Against Me!.  
From the front cover of this magazine we can clearly see that the target audience is a young group who are interested in the likes of punk or rock music. We can evidently spot this through the use of dark colour's in the background, excluding the yellow, white and pink and from the clothes that the woman in the main image is wearing are of a rock/punk type.  The various images throughout the cover page like the one of Alexandria are of a rock type, as he holds his guitar up in the air and sticks is tongue out, which is typically what rockers do.
The image of Laura Jane Grace is a straight on look, drawing the reader in with a relaxed approach. If she was looking down with a low angle shot, the reader would feel intimidated and if the shot was from a high angle and the Laura Jane was looking up the reader would feel too superior over Laura Jane.
From the cover lines surrounding the main image we can see that there is going to be a large feature on Laura Jane who has received the woman of the year award. We can see that Laura has had a tough life from the line above her name sayingI have my daughter and my band... everything else is gone. The use of bold font on the words, daughter, band, everything and gone implies that the first three things are very important to her and everything she used to have is out of the picture. It implies that these are also the only people she needs in her life .
The font used throughout is of a paint like type, so we get the funky kind of vibe, kind of like paint used for vandalism. The use of capitals shows us that the cover lines are very important and it makes them stand out ot the reader as the various colour's used throughout are very eye catching.
We can see from the left hand side that the magazine have a free enticement of a pull out poster of the artist Gerard Way. From not displaying the poster stuck too the outside, this is a very good way of drawing the reader to look inside the magazine, and focus on whats on the inside rather than whats stuck to the outside. Gerard Arthur Way is an American musician and comic book writer who was the lead vocalist and co-founder of the band My Chemical Romance from its formation in September 2001 until its split in March 2013. This shows us that with the genre of My Chemical Romance being rock, the magazine aim for an audience of people who are interested in rock music.

The slogan of Kerrang magazine is Everything That Rocks is not displayed anywhere on the front cover, which is not expected as we usually expect to see the slogan under the masthead or symbol in most magazines. This shows us that Q magazine may not particularly have a typical house style. 

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