Music Magazine Research- Target Reader- YouGov

When researching how I would find my target reader, I found the website YouGov which led me to a profile. I researched the term student where I found that 108 profiles were combined with people who like The Student Loans Company.The Profile was of a woman in the age bracket of 18-24 which is suspected as you enter third level education and have a student loan. This helps me with my target audience, but my magazine will also be aimed at an audience that has readers under the age of 18.